The artwork titled “New! New Too!” by Jeff Koons, created in 1983 in the United States, is a ready-made lithographic piece that falls under the Neo-Pop Art and Conceptual Art movements. The genre of the artwork is advertisement, showcasing Koons’ ability to blend commercial imagery with artistic expression.
The artwork features a vivid, visually striking advertisement for pre-mixed alcoholic beverages. The central elements are two canned drinks – one labeled “The Club Gin & Tonic” and the other labeled “The Club Smirnoff Vodka & Tonic” – prominently displayed against a backdrop of what appears to be ice and lemon slices. The bold text “New! New too!” at the top emphasizes the novelty of the products being advertised. The use of vibrant colors, coupled with the contrasting textures of ice, beverages, and text, exemplifies Koons’ mastery in capturing the essence of consumerist culture.
