The artwork titled “Advertising poster for Moser watches” was created by Alexander Rodchenko in 1923. It belongs to the Constructivism art movement and serves the genre of posters and advertisements.
The artwork features an abstract, geometric design typical of the Constructivist style. At the center, a large clock face is presented, with the brand name Moser prominently displayed. The clock is integrated into a stylized human figure, composed of geometric shapes including circles and rectangles, creating a strong, mechanical appearance. The color palette predominantly features black, white, and red against a blue background. Cyrillic text is strategically placed around the composition, emphasizing the key selling points of the watch. The arrangement and typography draw attention to both the timepiece and the artistic, industrial aesthetic, reflecting the Constructivist emphasis on functionality and modernity.
